Ask Amy Youngren, leader of the Toronto-based five-agent team Urban Lifestyle Group. She leapt past her fear of being on camera 18 months ago and has become a video shooting star, nominated by Inman News for most innovative agent of the year and earning several high-profile conference speaking gigs.
The engaging, creative videos she produces for all her team’s listings have done more than raise her industry profile; they’ve propelled her business, helping to:
- Double her team’s listing inventory
- Triple the number of incoming referrals
- Generate a ton of buyer leads
'I used to let my perfectionism hinder my progress,' Youngren said. People always told her to do video and she finally decided to heed the advice of two industry luminaries who preach video, prominent industry speaker Jeff Lobb and Curaytor Co-founder Chris Smith.
'The fear of not seeing the results became greater than the fear of doing it,' Youngren said.
Youngren’s just three and a half years into her real estate career, yet the swagger exhibited in her videos has propelled her already to great heights. In 2016, her team handled 254 transactions totalling $92M in sales volume. She attributes her quick success to lots of work, not much sleep, and her budding video strategy.
Eighteen months and dozens of videos ago, Youngren started her video life small. She did [short] intros and read the entire script on the video. That’s evolved into a more relaxed style as she’s become more comfortable, but butterflies remain.
While she’s becoming more relaxed with video and experience, she still carefully plans.
People comment that she looks so natural, that she slips interesting impromptu words into the videos. That’s mostly scripted and planned, Youngren said." –Paul Hagey, Curaytor