That being said, how do you go about sharing a video on social media like Facebook?
You can always share your property's web page to your social media channels either by copy/pasting the URL or clicking the social media sharing icons located at the very bottom of the web page.
What if sharing the video on its own is your main priority and you want it playable directly on Facebook, for example?
We provide all clients with a downloadable copy of their real estate video (.mp4 file). For best results and furthest reach the recommended way to share the video on social media is to upload the video file provided directly to Facebook.
Did you know?
Studies have shown that when you upload a video directly to Facebook, your potential for viral reach is 10x higher than when you use a YouTube link (Vimeo is not even considered). What’s more, on average Facebook users can experience a healthy 208% increase in reach with a video uploaded directly to Facebook as opposed to a YouTube link and the differential between Vimeo would be even higher. Facebook’s algorithm favours itself so to speak; prioritizing its own native content especially video now that Youtube, Vimeo and others are essentially Facebook’s competition in the realm of social media video hosting.
How to increase playback quality on Facebook?
Unfortunately by default the Facebook video player shows a low resolution version of your video to viewers. Perhaps this is because such a high percentage of users are watching on mobile devices, and lower resolution playback is lighter on data and therefore smoother in the event of a poor mobile data connection. In order to watch the high resolution version (which improves not on the video playback quality but also the audio playback quality too), look for the white "HD" button in the bottom right hand corner and ensure it is turned on. Currently a video owner cannot automatically turn on the HD video setting for other viewers–it is up to each individual user to adjust playback settings while watching a video.